Description

Minfang has always been committed to promoting the integration of cultural and creative industries into the community to showcase Hong Kong's unique vitality and human touch. As the festive season approaches, H.A.N.D.S and Shek Lei Shopping Mall, owned by Minfang, have specially invited the popular local illustrator "Hua Mark" to jointly create an art exhibition with the theme of food, integrating Hong Kong's traditional and unique food culture into artistic creation to create a full-scale art exhibition. A community space with regional characteristics.

Integrating art into the community and continuing the feelings of Hong Kong

Adhering to the concept of "activating innovation and inheriting culture", Minfang actively provides a creative and exhibition platform for Hong Kong artists. This time, we invited "Hua Mark", which is famous for its delicate brushstrokes to depict Hong Kong's urban customs, to launch an art creation project that lasted nearly three months. Through art installations, limited edition products and print collection activities, art enters the community and brings a refreshing cultural experience to residents.

Create ten distinctive scenes to show the charm of authentic food

The two major shopping malls have specially designed ten themed scenes, each of which incorporates the unique artistic elements of "Picture Mark", turning Hong Kong's special delicacies into visual art. From nostalgic teahouses to street snacks, it fully presents the unique charm of Hong Kong’s food culture and brings customers a brand new check-in experience.

Thousands of exciting activities add joy to the Christmas season

During the event, the "Collecting Seals to Seek Taste and Appreciating Folk Foods" activity was launched. Customers can receive special postcards for free, collect food stamps and follow the mall's social platforms to receive exquisite gifts. In addition, if you spend a designated amount, you can redeem exclusive "Picture Mark" products. H.A.N.D.S in Aiding Mall will also hold a "Christmas Fun and Talent Show" event during the Christmas period, bringing a series of holiday performances full of love and joy.

Looking to the future and promoting community cultural integration

This cross-border cooperation in art and food not only brings visual and taste enjoyment to the neighborhood, but also encourages the public to explore the rich and diverse dining options in the district and supports the development of local businesses. The community will continue to work hard to create a more diverse community space with Hong Kong characteristics for residents, integrating art, culture and creativity into daily life.

Minfang invites the public to explore this Hong Kong-style art event with their relatives and friends, experience the unique charm of Hong Kong’s food culture, and spend a warm and happy festive time together.

"Hong Kong Taste・Painting Marks" Food Check-in

This event will present the charm of Hong Kong’s local cuisine in the form of art. Through the unique painting style of "Painting Mark", the signature dishes, street snacks and festive delicacies in the mall are transformed into vibrant visual art works, bringing customers a dual enjoyment of sight and taste.

Five themed scenes of H.A.N.D.S in Aiding Mall (each scene has a food stamp check-in station)

First stop "Nostalgic Tea Restaurant"

It is equipped with retro booth seats and funny proverb turn signs, accompanied by a special food map called "Picture Mark". It also has giant 3D food installations, including ice cream carts, egg tarts and checkered cake seats, and is matched with festive Christmas trees and Garland decoration.

Location: Area A underground atrium

Second stop "Hong Kong Specialty Tea House Dim Sum Cart"

Create a scene with strong local flavor. The dim sum cart displays classic dim sums painted by Hua Mark, including horse-drawn cakes, chicken feet, siomai, winter melon cups, fried dumplings, beef offal and curry fish eggs, etc.

Location: Atrium on the 2nd floor of Area H

The third stop "Hong Kong Authentic Food Street"

Presenting the epitome of Hong Kong’s street culture, it offers classic snacks such as fried dumplings, wonton noodles, and spaghetti, paired with delicious pearl milk tea and heat-clearing turtle paste.

Location: 2nd floor, Area H (opposite Reborn Coffee)

Stop 4 "Japanese Food"

With the theme of Japanese cuisine that is loved by Hong Kong people, colorful sushi and fresh sashimi art installations are on display.

Location: Ground floor of Area S (opposite the sushi order)

Stop 5 "Traditional Tea Notes"

Recreate classic Hong Kong-style delicacies, including pineapple oil, egg tarts, Hong Kong-style hot milk tea; paired with smooth scrambled eggs and satay beef rice. Every dish contains a strong sense of Hong Kong style, making people instantly recall the daily life on the streets of Hong Kong.

Location: Ground floor of Area N (opposite Man Wah Ice Hall)

Five themed scenes in Shek Lei Shopping Center (each scene has a food stamp check-in station)

First stop "Nostalgic Tea Room"

Let everyone travel through time and relive Hong Kong’s classic past feelings. The retro cake cabinet displays nostalgic cakes, tarts and desserts painted in paintings, showing the unique Hong Kong tea restaurant style, and has a giant paper dropper to display classic menu items.

Location: 2nd Floor, Phase 2 Shopping Mall (88 pairs of glasses available)

Second stop "Japanese food"

With the theme of Japanese cuisine that is loved by Hong Kong people, colorful sushi and fresh sashimi art installations are on display.

Location: 3rd floor of Phase 2 shopping mall (opposite the conveyor belt sushi)

The third stop "Chinese Feelings"

Inheriting Hong Kong’s traditional Chinese food culture, it displays a variety of classic Cantonese food: nostalgic Mala Cake, sweet and nourishing winter melon cup, Hong Kong-style dim sum and white-cut chicken.

Location: 2nd Floor, Phase 2 Shopping Mall (opposite Parkway Restaurant)

The fourth stop "Western fast food restaurant"

Presenting classic fast food dishes, including hamburgers, French fries, pizza, etc., full of happy memories.

Location: Ground floor of Phase 2 shopping mall (opposite McDonald’s)

Stop 5 "Street Food Stall"

Recreate the scene of street snacks, displaying hot beef offal, crispy egg waffles, sweet checkered cakes, and delicious fish eggs. Each dish is full of the unique taste of Hong Kong streets.

Location: 1st floor, Phase 1 shopping mall (opposite PARKnSHOP supermarket)

"Collecting Seals to Seek Taste and Appreciating Folk Shops"

The mall has specially launched the "Collecting Seals to Seek Taste and Appreciating Folk Foods" activity. Citizens can go to the customer service counter to receive free special postcards and collect gourmet stamps to complete the puzzle. At the same time, if you follow the Minfang social platform and like the event posts, you can redeem a limited-edition "Drawing Mark" refrigerator magnet.

(Limited quantity, while stocks last)

Date: 1 December, 2024 to 23 February, 2025

Time: 12:00nn - 9:00pm

Location: Mall Customer Service Counter

"Consumption Rewards・Picture Mark Limited"

Selected "Picture Mark" limited edition products show the characteristics of Hong Kong cuisine!

If you accumulate a designated amount of spending with electronic money* in the mall on the same day, you can redeem limited products for free by presenting up to three machine-printed invoices from different merchants (at least one must be from a retail merchant^).

"Christmas fun and talent show"

During the Christmas season, the mall provides performance opportunities and platforms for a group of music-loving performers and teams to showcase their talents; customers can also experience the warm and joyful holiday atmosphere under the melodious music! Please pay close attention to our social media pages for the latest performance schedule and details.

"Winter Specials and Consumer Guide"

Customers only need to scan the QR Code on the mall posters to easily browse the latest discount information from major merchants, including shopping discounts and dining offers, so they can enjoy winter shopping and food fun! Customers can also obtain discount brochures for free at the mall concierge and learn about merchant offers anytime and anywhere.